The New Dayo Samuel Report is here

Last week, I celebrated my 38th birthday.

With the celebration, I had a bit of time to reflect as I was ill and bedridden.

Today, I’m moving my newsletter to Substack after over 5 years of using Sendfox as one of its earliest adopters.

I’m not mad with Sendfox; I have 2 lifetime accounts to show how much I love the product.

But I just honestly want to experience something new.

I’ll continue to use Sendfox to deliver learning courses and direct communications with my subscribers, as I don’t yet know how Substack handles that.

But I want to try something I’ve never done before and see where it leads.

Which reminds me of the LinkedIn post below I wrote on my birthday about how I’ve had major pivots in my life, and the lessons I’ve learned.

Upon reflection, I want to complete the rounds of transitions in my life at this stage.

And for this new period, I want to refocus on helping solopreneurs who are looking to achieve these 3 key results:

1. Overcome Internal Barriers:

As someone with multiple creative passions, I understand the unique struggles of managing diverse interests while striving for excellence in each.

I’ve had my series of internal battles, and I’ve had to rely on tools that helped me get past my mental, psychological, and emotional blocks.

I want to help you tackle the fears, worries, anxiety, and confidence issues holding you back, so you can move forward with clarity and purpose.

2. Structure Your Expertise:

Together, we'll organise your unique skills and knowledge into a coherent framework that can be transformed into multiple, impactful product formats.

3. Build a Standout Product:

I’ll assist you in developing a strong, consistent product experience that sets you apart and resonates with your audience.

I’ve come to realize I genuinely love creating and building products, and I have a lot to share about how to get out of your own way so you can build, leverage, and monetize your influence.

With a background in design, therapy, content creation, coaching, philosophy, marketing, psychology, theology, neuroscience, podcasting, and leadership, I bring a holistic approach to solving your creative and business challenges.

Since 2014, I’ve started 2 companies and 3 communities, served as an advisor to various businesses, and currently work at an AgeTech startup.

This breadth of experience gives me the advantage of seeing the complete picture — from both inside out and outside in.

And that’s why I want to help more people through this publication.

Unlike the most of newsletters I’ve come across in the last one year, this one will teach and train you - it will spark ideas and charge you towards the important things that matter to you.

So if you look like any of the above, make sure to subscribe.

And now, here’s the LinkedIn post I mentioned.

---

I've built 3 businesses, but shut them down to relocate out of my home country.

Now I'm an employee starting all over again.

These are 8 hard-earned lessons from that journey:

1. Courage:

A word that means so much to me, personally and professionally.

Courage becomes crucial when you're venturing into new territories.

2. Understanding Myself:

Despite having studied neuroscience, it took me so many years to understand how my neurodivergent brain works.

I've only recently grasped why I have been entrepreneurial most of my life.

Thanks to the clarity Coach Nick brought, who helped me understand my tendency to shift focus and get excited about new ventures.

That’s why a coach needs a coach.

3. Your Dream Team:

Create this when starting over.

I'm privileged to have Kiki Jolugbo, Edward Enejoh, Allen Adebayo, Femi Oluyemi in my corner since moving to the UK.

Sometimes men don't have outlets for the stuff we need to talk about, so for me they were my sounding board

Having people you can completely be yourself with is immensely valuable.

4. Building Bridges:

When you're starting over, build bridges from where you are to where you're going next.

This is a mistake I made, right.

I could have continued with my employees back home while operating from the UK.

But I needed that intense focus to get out of my own way and do something different.

5. Missing Your Past:

It's okay to miss your former life. The other day I was on my way back to Lincoln from Edinburgh, and while on that train, I had tears streaming down my face.

People must have wondered why this guy was all by himself tearing up.

In that moment, I was grieving all the successes I left behind.

The people, projects, works, legacies I was building - to go on this new adventure.

But that release helped my mind process the bottled up emotions of missing what I was used to.

When you're starting over, you will miss the old normal, and that's totally okay.

At the end of that emotional trip, I got on calls with family and friends, genuinely expressing how much I missed them and appreciated their support.

6. In-Between Phases:

You know, sometimes it feels like you're done with starting over.

But just as you're beginning to settle in, something unsettles everything, and it feels like another restart is taking place inside this bigger restart.

Be prepared for those in-between phases.

7. Multipotentiality:

With the increasing influence of AI, having a singular expertise may no longer be enough.

Don't be a one-track specialist.

Build portable skills and become extremely competent across multiple areas and industries.

Position yourself as an authority who can effortlessly reproduce their expertise in others.

The greatest figures moved flexibly between sectors because they understood the times and what was coming next.

Building wealth requires you would have to cross-sell, cross-function and cross-value.

8. Systems > Talent:

Talent says "I have it."

Skills say "I can do it."

Competence says “I do it as second nature.”

Expertise says “I've done it consistently across many cases.”

But real authority means growing those around you so they can replace you.

The only way to truly expand your impact is by elevating others.

This is what I've been working on.

Don't just be good at one thing; be exceptionally skilled at many things until you can systematically reproduce yourself.

What are some of the biggest lessons you've learned from major life transitions or starting over?

Share them in the comments - it can be incredibly valuable for others going through similar experiences.

Let's learn from each other's journeys.

---

For context on my entrepreneurial journey, the 3 businesses I ran were:

• KreativLABS (2006-2013): Offered graphic design, brand strategy and consulting to churches and non-profits.

• Audacity2Lead (2014-2022): Provided digital media services like product creation, podcast consulting, UX/UI design, and social media management for coaches, speakers and trainers. [Note: I’ve decided to retain this brand now that I’m in the UK. More details on that later.]

• Dayo Samuel Research Multiversity (2019-2022): Focused on mental health therapy and behavioral change management for workplace professionals and entrepreneurs.

This is The Dayo Samuel Report.

And you’re welcome on this adventure.

PS: I’m sure some of you will have questions, you can use the comment section here to reply. It’s one of the reasons I moved here too. So I can have conversations with my community.

PPS: If you’re reading this, make sure to subscribe. That will be your most important gift right now. Get it?