Your First 3 Steps in Creating a Product People Love, Talk About, and Buy

How content, platform, and product work together for solopreneurs

I often tell solo business owners:

Your product is the content, your platform is how you deliver it, and audience interaction is your feedback engine.

Today, you will understand why.

As a solopreneur, mastering content, platform, and product can greatly increase your chances of success.

You can create something that sells and gets people talking.

Here's a simple guide to using these three elements.

It will help you turn your ideas into successful products.

Step 1: Match Your Product with Your Preferred Communication Style

Your product communicates—whether through images, words, or sounds.

How you present your product should mirror how you best communicate.

Are you a storyteller with words? A written product might be your best bet.

Love capturing and sharing stuff people can see? Visual + verbal are your arenas.

And, oh…

There are three ways we humans communicate (AI is still learning):

• Visual Communicators:

If you’re a solopreneur with complex solutions and many ideas, use visuals.

Visuals help your market understand things faster. They help people remember the actual idea better than the specific words you use.

Use plenty of images in your marketing and product visuals.

If your product isn’t easily photographed, create simple visuals to represent your process. I use Canva for all of mine.

Jack Butcher of Visualize Value, is an example that comes to mind here. He has built a huge following by using visuals to effectively communicate complex ideas.

• Verbal Communicators:

If you can explain something verbally, you have a much better chance at helping someone understand it than if it's written.

Consider podcasts to discuss your product's features and benefits.

I'm primarily verbal; that was why I started with a podcast back in 2014; I started writing afterward and then added videos to my communication toolkit.

• Written Communicators:

Written content can sometimes make it difficult to explain complex ideas to someone.

I can’t tell you how many drafts of this newsletter I wrote and even got AI to edit before releasing it.

But a bigger thing I understand about writing is that no matter how you write, the reader only interprets what you write in the state of mind they are in when reading.

If writing is a known or hidden superpower of yours, please take advantage of it. Blogs or newsletters can detail your insights and updates about your product.

Most of us love reading but hate writing.

There is “something” about the writing process that is anxiety-inducing.

My tip here is: Express first. Edit later.

Nicolas Cole is a great example of a writing communicator. I enjoy reading him way more than listening to him or even watching his videos.

Aligning your communication style with the appropriate platform ensures your message about your product is strong, clear, and in a form that feels natural to you.

Step 2: Listen and Learn Using Platforms for Feedback and Validation

The only way others can “see” what you mean depends on how good you are at communicating it.

Most of us use social platforms as broadcasting channels; I’ve been guilty of it.

But Web2.0 says, "Social is a two-way street."

Engage with your audience to validate your ideas and refine your product.

• Use Polls and Surveys: Gather input directly related to product features or market needs.

  If you’ve subscribed to my newsletter for some time, you will notice I’ve done this multiple times. Here is one (if you’d be happy to fill it).

• Share Prototypes: Get feedback on early versions of your product.

• Monitor Responses: Responses are signals that a relationship could form. Adjust your product based on the audience's reactions and suggestions.

I learned from Kevon Cheung (@meetkevon)’s Build in Public Sprint that you should create private conversations and interactions, then share publicly to "earn".

This step is about using your platform to listen as well as speak. This feedback helps shape your product into something your audience truly wants.

Step 3: Craft Stories That Stick So You Can Build Emotional Connections

Stories play a crucial role in your ability to build an engaged audience who love, talk about, and buy your products.

• They engage and move readers to action through emotion.

• They add depth and meaning—helping the reader understand “why?”

• They offer more than “just the facts”; they invest the reader in the outcome.

Whether you are curating stories or telling personal stories, they make it easy for the reader to both identify with you and deepen their relationship with you (especially within a specific niche).

If you can design a compelling story, you can shape the world!

But beyond you...

Every product has a story.

Yours should connect the product to your audience’s needs and desires.

There's an old adage about storytelling: "In the specific, we find the universal." Tell stories that make your audience see your product as a must-have.

• Share customer testimonials: Let others speak about how your product has impacted their lives.

• Narrate the creation process: Let people see the journey of your product from concept to reality.

• Highlight unique benefits: Make it clear why your product stands out.

Stories are not just engaging; they make your product memorable and relatable.

When people feel connected, they’re more likely to buy and share your story with others.

Do you see why I tell solopreneurs this?

• Your product is your content—what you wish to share with the world.

• Your chosen platform is your delivery mechanism—how you share it.

• Audience interaction is your feedback engine—telling you if you’re on the right path.

So dear solopreneur, never forget:

You already have the power to create something incredible that people will love, talk about, and buy.

You just need to use it in the way that matters to you.

Live courageously,

Dayo Samuel