The year is running out.
And that brilliant idea you had back in January... is still a brilliant idea.
Itās not a course yet. Itās not a workshop yet. Itās not a micro-product yet.
Itās a collection of notes, a flash of inspiration, maybe a half-finished slide deck.
The gap between ideation and creation is where most expertise goes to die.
We get stuck. We overthink.
We think we need a complex launch plan, a fancy sales funnel, or a team of developers.
We get overwhelmed by the āhowā and forget the āwhat.ā
But what if you didnāt need a complex plan?
What if you just needed a simple map?
For years, Iāve used a system to turn my thinking into tangible products fast. Itās a single-page document that forces clarity.
I call it the Product Creation Canvas based on my Product Creation Framework that I talked about in this post.
Turn Random Ideas into Valuable Intellectual Property
If you're like me, every product that has changed my life in one way or another has given me an insight or an idea framed and expressed in a way that resonates deeply with me.
Before you write a single line of code or design a logo, you must fill out this map. Itās the thinking that makes the doing inevitable.
Today, Iām going to teach it to you.
The Canvas is built on 9 components, broken into 3 core journeys.
Journey 1: Your CORE (Your Identity)
This is the āwhyā and āwhatā behind your idea.
1. Message: Before you pick a niche, you must have a message. This is your core truth or conviction. Itās the organising principle of your influence. My message has been āAudacity to Lead.ā Whatās yours?
2. Meaning: An idea is useless until it solves a problem. The Meaning is how you tie your message to a real problem people care about solving. Itās the āso what?ā
3. Metaphor: This is how you make your idea memorable. A metaphor is an image or analogy that grows your idea. āThe Dip.ā āThe 4-Hour Workweek.ā These are metaphors.
Journey 2: Your DEEP (Your System)
This is the āhow.ā This is the architecture of your solution.
4. Methodology: This is your unique process for creating transformation. Itās the 5 steps, the 3 pillars, the 7-day plan. Itās the system only you can build.
5. Model: This is the visual representation of your methodology. A triangle, a 2x2 matrix, a simple flow chart. A good model makes your thinking visible and gives it the potential to go viral.
6. Markers: How do people know theyāre making progress? Markers are the tools and indicators that track their journey. This could be an assessment, a quiz, or the different levels of your product tiers.
Journey 3: Your WIDE (Your Impact)
This is the āwhoā and āwhere.ā This is how your idea scales.
7. Market: This is who you want to serve. My philosophy is to niche by the market (a specific industry or audience), not just the subject. Stop competing in other peopleās categories.
8. Mode: This is how you deliver the work. A newsletter? A keynote? A workshop? A podcast? You start with one, but you plan for many. This is how you expand your range.
9. Movement: This is the big one. Itās the larger change or identity shift youāre leading people into. Itās how you translate your idea into a belief system and build a true community around it.
So, there it is. The map.
You can download a āno-costā version of the Product Creation Canvas⢠right here
Just having this map will give you more clarity than youāve had all year.
But I want to take it one step further.
Filling out the map is the thinking. What about the doing?
What if you had an intelligent assistant, trained on this exact 9-part logic, to help you build the actual product?
Well, Iāve been working on something.
Iām calling it the Product Creation Engineā¢.
Itās an AI tool Iāve built inside ChatGPT. You donāt need to know any technical stuff.
The process is simple:
You fill out your Product Creation Canvasā¢.
You upload your answers to the Engine.
The Engine will instantly help you map out your micro-product, generate outlines for your workshop, write scripts for your videos, or even structure your workbook.
This is the system Iāve used to design my own frameworks and product, and now Iām making it available to you. You can have your next micro-product mapped, outlined, and ready to build before the end of the year.
And you donāt need to think too much about it.
But then, hereās my āselfish goal.ā
This tool is in its first version. I need to get more people to test it. I need your feedback so I can improve it for version 2.
So, Iām making the Product Creation Engine⢠available only to my subscribers for no cost, for a limited time.
Hereās where you can access Product Creation Engine⢠GPT
All I ask is that you use it and let me know what you think.
This system will eventually become a core part of a high-level program Iām launching next year, specifically for founders and small business owners here in the UK.
That program isnāt public yet, but if youāre a UK founder and that sounds like something youāre interested in, just reply to this email with the word āLABā.
Speaking of supporting UK founders...
This brings me to my final ask.
Iāve just given you the complete system - the Canvas (the map) and the Engine (the vehicle) - that I use to create my own intellectual property.
As a fair exchange, I have one request.
In 7 days, I am hosting my live, no-cost workshop: The Basics of Starting a Business in the UK.
Itās for high-capacity immigrants, professionals ready to turn an idea into a real company, and graduates who are tired of the job hunt.
As your āpaymentā for the tools I just gave you š please share that invitation link with one person you know in the UK who needs to be there.
Thatās it. You get a full product creation system. I get to help another founder.
Itās time to stop hoarding your ideas.
Itās time to build.
Live courageously,
Dayo Samuel šÆ



