Challenge: Launch and Sell a New Product by Black Friday 2024

10-Week Plan To Create, Launch, and Monetize A New Offer

I googled just now and discovered Black Friday is 18 weeks away.

And I thought, “What better way to give you a challenge: create or relaunch a new product by Black Friday?”

Calm down! Continue reading.

I have a plan to help.

Over the next 10 weeks, I'll guide you through creating your first or next marketable product.

Whether you're a beginner and completely new to packaging, pricing, and monetizing your knowledge, skills, and technical know-how, or you already have some experience, this challenge is for you.

Imagine having a product ready to be sold online to people who will give you money in exchange for the ideas, insights, and intelligence you have.

Normally, 10 weeks is more than enough to create a product, but I know how busy life can get.

So, we'll take it one step at a time, ensuring that even with an overextended calendar, you can still achieve this goal.

Here’s The Plan…

I'll take you through the exact system I use with my VIP clients—a system that has generated over $100,000 in sales for others and some for me, personally over the years.

Plus, this is 2024, I'll introduce you to how AI can do some of the work for you as we go on.

I've been helping coaches, consultants, speakers, and trainers solve this since 2014, working across multiple industries, so the examples I'll use are based on real individuals I've worked with (of course non-disclosures still stand. I’ll never share anything I don’t have permission to).

To give you a sneak peek, here are some testimonials from two of my clients:

"I met Dayo Samuel in September when I heard his podcast. I was so excited because it was what I had been thinking of doing and I thought it would take a lot, but alas! Dayo made it easy. My first podcast was not great as expected but now I have mastered the act and in less than 3 weeks I got 2 clients (men). Thank you Dayo for making it easy."

• Yinka Fasinro, Liberty Expert (Wallmark Counselling & Coaching Company)

Now, do you believe this is possible for you too? (How about for your friend? Why not invite them to join us?)

So we’re on the same page. What do I mean by products?

Back in 2014, one of my first digital products was a 5-day masterclass that took place every evening inside a BlackBerry Messenger group (story for another day). Plus additional resources to help participants implement what I was teaching.

Today, a digital product can be anything from an eBook to a simple 30-minute video or an assessment quiz that helps someone solve a very specific problem.

Your first digital product, like an eBook, doesn’t need to be a masterpiece.

It might be only 10 or 20 pages long.

The length or word count doesn’t determine its value.

What matters is that your digital product answers a valuable question for your target reader or customer.

The person buying your product isn't buying a bunch of words or a PDF.

They are buying an answer to a specific question that solves one problem.

Why People Don't Create Products

Many highly skilled professionals with valuable knowledge and experience hesitate to create products for several reasons, some of which are:

• Belief that their product isn't unique enough: Many solopreneurs think, "There are so many products already. What do I have to say that will be useful?" The truth is, most products are created in a bloated manner. Tons and lots of information to consume. I've been in those shoes myself. When it comes to being unique, no one has exactly the same life experiences as you’ve had.

• Lack of knowledge or credibility: Some think they don't know as much as others or don't have credibility. I used to believe that too, until I began to buy some courses and was disappointed. Seeing people with a lot of followers made me think they had the best products and ideas, but that turned out to be untrue.

• Busy lives and overextended capacities: Many believe creating a product takes too much time because they're already doing so much: having a full-time job, attending to clients, delivering their service, and all that. But you can whip up a product in as little as 30 minutes if you understand the framework I will be sharing with you over the next couple of editions of this newsletter.

• Unoriginal or wrongly directed product ideas: Sometimes, people try to solve problems no one knows they have, which is a valid point. As an expert, you know the problems well, but your market might not.

• Fancy marketing plans: Many others think they need complex marketing plans (you know, things like funnels, VSLs, conversion pixels, and all the other ‘-els’) but are often deceived by technical jargon. I’ll show you how I approach marketing in a simple manner (sometimes using Canva).

Taking the First Step

As we begin this challenge, I want you to take a bet on yourself.

Give this a shot - as an experiment.

Your goal is not to make $1 million right now.

I won't even promise you'll make $1,000.

But I can guarantee you will get a sale or two, which is the most critical part of any product lifecycle.

As a product designer in my full-time job (aka industrial design), validating proof of concept is a priority.

We want to ensure people want what we're creating.

For some of you, you may be familiar with the phrase, "In the mouth of two or three witnesses, the case is established," which suggests any idea can be validated by 2 or 3 sales—not 1,000.

That's our target for this challenge: getting 2 or 3 sales on a new product or program you will create.

Here’s What's Coming Up

Here's a sneak peek of what we're going to cover in the next 10 weeks:

1. Message: How to find an idea people will give you money for, based on what you know and can do.

2. Market: How to find who needs your product so you can target them effectively.

3. Methodology: The unique process that sits behind the creation of your product. This is the most vital part of every product.

4. Meaning: How to tap into the unconscious pains your market has to make your marketing more powerful.

5. Modes: A simple framework for monetizing one idea in six different ways.

6. Models: How to make the intangible parts of your product tangible, making it 10 times more valuable.

7. Markers: How to define and design your client's journey.

8. Marketing: How to create a simple sales cycle that gets your customers to say yes.

9. Black Friday readiness check: Using feedback to get your new product ready to launch to a bigger audience on the big day.

Once you take care of the Message, the Market, and the Methodology, the rest is basically marketing components broken into tiny, implementable pieces.

So stay tuned for next week's newsletter, where we'll dive into the first element of a product that sells itself without much stress and headaches: The Message.

Here's what I want you to do right now:

1. Reply to this newsletter. Let me know if you accept the challenge to create a product. Don't worry if you do not have a perfect idea yet – we'll refine it together over the next 10 weeks.

2. Share this challenge with a friend or foe (inserts evil eyes) who might benefit. Forward this email or send them to this link to subscribe.

Remember, taking action is the first step to success.

I'm here to guide you every step of the way, so don't hesitate to reach out if you have any questions.

Let's make this Black Friday your product launch day!

Live courageously,

Dayo Samuel

PS: After I wrote this newsletter, I thought, “Why not eat my own dog food?” So yes, I will be creating and launching a new product by Black Friday, and I’ll carry you along as a way to help you see how I’m personally applying this entire plan. Deal?