Create Your Methodology: Increase Your Product's Success With A Unique Process
How creating a unique methodology differentiates your product, increase trust, and drive sales.
Hey there,
It's 2024, and there are so many brilliant coaches out there pumping out products on a daily basis...
Differentiating your product can feel more and more impossible.
Do you feel like a hidden gem, blending in with every other coach, consultant, and creator on the internet?
Is the imposter syndrome REAL for you?
Even worse... do you struggle talking about your own coaching process and wonder if it's actually "legit" so you often avoid talking about it altogether?
You're left wondering...
…how can I stand out?
…why would someone pick me?
…can I really get my clients the results I promised them?
….can I actually make money as a coach?
What if I told you there's an easy way to carve out your own space in the coaching industry and stand out like the expert you are?
And it's so much simpler than you imagined (even if you're just starting out or haven't coached hundreds of clients...yet)!
The most effective way to stand out and attract clients with ease is to create your own Methodology (your unique signature framework).
Think about it... every uber-successful coach is known for their own signature coaching framework. AND soon... you will be too!
This is the third week of our series. My goal is for you to have a product to sell by Black Friday.
If you’ve been doing everything I’ve shared with you so far, by now, you should have clarified your Product Message and defined your Market.
Next step is to Develop your Product Methodology.
If you recall, I had said this:
At the end of today's newsletter, you'll be able to:
Understand why you need a unique methodology
Learn how to develop your own framework
Distinguish between MacroMethodology™ and MicroMethodology™
Take the next steps to test and refine your process
Let's dive in!
Why a Unique Methodology is the Key to You & Your Product’s Success
If the word “methodology” seems a little foreign to you, don’t worry.
You might have heard terms like "signature system" or "framework" before—they all refer to the same concept.
Here’s the truth: once you nail down this part of your product, everything else becomes easier.
We live in a time where anyone can get on social media and call themselves an expert, even if they’re not sure what they’re talking about or know exactly the kind of results they deliver for their clients and customers.
I went on Instagram a couple of weeks ago to search “personal branding coach,” and I found thousands of accounts. Most of them, well, are parroting themselves.
See, my friend, developing your own framework will set you apart from the competition, positioning you as a thought leader in an authentic way that is uniquely yours.
A methodology is a step-by-step process unique to your business that you take each client through to produce consistent results... time after time after time.
Your methodology (signature framework) is what you teach and how you teach it.
When you can say, “I help this person get this result based on this system”, it allows you to immediately stand out and distinguish yourself from every other coach in the industry and guarantee consistent results for your clients.
It means having your own unique process, not some cookie-cutter, templated method you learned in your coach certification.
I learned some methods during my coaching and therapy training too, and to be honest, so did 400 other therapists.
I recall a client of mine, even though she had gone to the U.S. to study coaching, she used to sound like the people who trained her.
And when you begin to sound like someone other people know, they would prefer to listen to the source, instead of you, a channel.
But when you create your own Methodology, you start to feel and look like an expert that you are.
Clients begin to trust you more because you have created a proven process that guarantees their success.
Your signature framework also allows you to have a rinse-and-repeat process that you can use in your programs, courses, and even from the stage.
It’s a process that delivers consistent results!
Your Methodology Differentiates Your Product From Everything They’ve Tried Before
Your Methodology is not just another signature framework; it’s a unique process that you walk your clients through to create results.
It is exclusive to you.
And if done well, this is what will set your product apart from others in the market.
Side bonus: Your framework adds social proof to your work.
Imagine you’re on a stage talking about your subject, and you tell the audience, “These are the 6 steps my clients take to achieve these results.”
How does that sound?
Do you notice that it subconsciously tells your audience, “This guy know what they’re talking about.”
This immediately builds trust and positions you as an expert.
Interestingly, you will become known for that framework, and clients will seek you out specifically for it.
Even better, your business will grow because your methodology consistently produces client results, and those satisfied clients will become walking billboards for your work.
Real-Life Stories: How They Transformed Their Business with a Methodology
Let’s look at some real-life examples to understand how a strong framework can change everything:
Joy Eneghalu's framework:
As a consultant who works with founders and business owners who are buried in the day-to-day running of their businesses with no time or headspace for building their personal brands, Joy struggled with how to position herself in the market, especially when trying to juggle multiple skills and interests.
Joy worked with me in a group setting earlier this year to develop her unique methodology.
She found that it gave her peace of mind, allowing her to combine her various skills - website design, content marketing, personal branding, digital automation - under one umbrella.
Creating a Methodology allowed her to keep her diverse skill set while positioning herself as a specialist in her niche.
As she puts it, "I can still be a generalist who is a specialist as well."
Coach Nick's framework:
Nick Kyriazopoulos, an ADHD Coach, had a ton of ideas but no products, frameworks, or content systems. He was overwhelmed and didn’t know how to organize his ideas into a cohesive system.
After working together through a series of one-on-one sessions very recently, we developed his set of methodologies, like the “Become an ADHD Top Performer Pyramid™”, “The A.W.A.R.E Circle™”, TASK™ and RISE™ frameworks, which helped him structure his business and services.
He gained clarity, created products, and started moving towards his business goals with a clear, actionable strategy.
Here's what he had to say:
"Before working with Dayo, I had a ton of ideas, no products, no frameworks, no content systems.
I was overwhelmed and didn't know how to put everything in order or in a system and turn these ideas into actual products.
After working with him, he helped me put together all of my ideas plus more.
He went above and beyond, coming up with frameworks, helping me figure out how I can help my future clients as well as creating products or services based on my business model."
These examples simply show how a well-crafted methodology can bring clarity, confidence, and structure to your coaching business.
Master the Difference: Macro vs. Micro Methodologies and Their Role in Your Product Success
Let's go a bit deeper.
If you paid attention earlier, you may notice how Coach Nick has multiple frameworks.
That is because there are two levels to your methodology:
MacroMethodology™: This is the intellectual property that sits behind your entire business as a whole.
Since your methodology is about how you impact your clients, how you create transformation in their lives, a MacroMethodology™ is your big-picture strategy of getting to that outcome.
Use this in your public-facing content - this is how you develop your social media content, your newsletter (just as I'm doing with this series), your podcast, etc. based on your Methodology. It’s how you build your brand and establish your authority.
In the context of you being a coach, a consultant or a trainer, this is the compelling reason for people to want to engage with you.
MicroMethodology™: This is the intellectual property that sits behind your specific products.
It is typically based on your MacroMethodology™ or put differently, a granular version of it.
These are the smaller, more focused methodologies that solve specific problems within your broader strategy. They’re what you use in individual programs, courses, or services to help your clients and customers hit certain milestones. .
Use this with your clients to help them achieve specific results.
It’s less about information and more about implementation, guiding your clients through a series of milestone actions.
This is where the product you want to launch by Black Friday would sit. (Except if your business model is about inspiration rather than results).
How Do You Develop a Methodology That Guarantees Results?
Here’s a step-by-step guide to get you started.
Document Everything: Write down everything you do when you work with a client. If you’re new, list all the steps required for your ideal client to achieve transformation.
Organize the Process: Rearrange your list into a logical order, grouping similar tasks into buckets or categories.
Define Your Process: Decide if your methodology is linear (each step follows the next in a specific order) or more flexible. But make sure to create a process that clients can follow to achieve consistent results.
Test and Refine: Don’t stop at just creating the framework. Test it with real clients to gather feedback and make necessary adjustments.
Tips for Coming Up with Methodology Ideas
When creating your methodology, consider these approaches:
Reflect on Past Experiences: What processes or steps have consistently led to success in your previous work? If you've achieved results in your life or business that others desire, consider how you can transfer that knowledge. Think about successful figures like Gary Vaynerchuk, Tony Robbins, or Mel Robbins - they've developed methodologies based on their personal experiences.
Identify Common Client Challenges: What common issues do your clients face? Identify them, then develop steps that address these challenges directly.
Design a Journey: Imagine you're leading your client on a journey from Point A (where they are now) to Point B (where they want to be). What path can you take this person on? This works extremely well even if you don't have extensive personal experience but have expertise and knowledge that can serve others.
Identify Principles and Practices: Again, imagine you're leading your client on a journey from Point A (where they are now) to Point B (where they want to be). What principles and practices can result in progress for this person? This approach allows you to create a methodology out of virtually anything, as long as it's something someone can walk through systematically to get results at each step.
Here’s a video I recorded that would be useful… 👋🏼 [Side note: The video was for a different program, but it’s super relevant to this conversation]
Why I'm Not Providing You With "Quick Hacks"
You may have noticed that since this series started, I haven’t provided you with any “quick hacks” or shortcuts to success.
That’s because I no longer believe in them.
I used to be in circles where the next growth hack or product shortcut was the focus.
But I’ve seen how short-lived the results from these tactics can be.
Real success comes from building something sustainable, something that truly reflects your expertise and delivers real value to your clients.
Tactics may give you a quick boost, but they rarely provide lasting results.
Strategy, on the other hand, is about building a foundation that will serve you and your clients for the long haul.
It’s about creating a process that delivers consistent, repeatable results—like the methodology you’re developing now.
Your Next Steps for Today: Test and Refine Your Methodology to Ensure Success
Within the next 14 days, test your framework with a small group of clients to gather feedback and make necessary adjustments.
This helps in ensuring that your framework is effective and resonates with your larger audience.
If you're completely new and have never worked with someone before, find a beta client or a test client so you can pay attention to how you help them get specific results.
How to Find Beta Clients
If you use any social media at all, put a call out.
Or if you're more email-oriented and have had clients in the past, send them an email.
It could be as simple as:
"Hey! I have just developed a new coaching program. I want to test my new method with a group of people. I thought you might be an ideal candidate for it. Is this something you would be interested in?"
When you get a response, tell them the next step they need to take to start it.
Add a tiny price so they can pay attention and not take it for granted.
If you're not confident about charging yet, let them know you want to offer it to them for free, so you can get genuine feedback if it works or not.
This is also a good way to collect testimonials.
Tracking Results and Gathering Feedback
Monitor the outcomes and results achieved by these clients to ensure your framework delivers consistent and positive results.
This feedback is invaluable as you refine your methodology.
That's it for this week!
Developing your own methodology is not a shortcut, but it’s the key to standing out, building trust, and ultimately, creating a thriving coaching business.
It’s about strategy, not tactics. It’s about long-term success, not quick wins.
Next week, we'll start breaking down how to package your methodology into a product that sells. Stay tuned!
If you have any questions or need help developing your unique methodology, don't hesitate to reach out.
Live courageously,
Dayo Samuel
P.S. There’s so much I want to say about Methodology but I’ve cut off a large part of this newsletter, so it’s not extremely long and boring. But so far, what’s the most useful to you in today’s newsletter? Reply
Thank youuuuu