Turn your many skills into products people love - without quitting your day job.


Who This Newsletter Is For

The Dayo Samuel Report is for multi-skilled professionals and solopreneurs who are:

  • Juggling two or more disciplines, passions or skillsets

  • Struggling to structure their knowledge and expertise into marketable products

  • Stuck in foggy positioning, “I do too many things” paralysis, or imposter-y doubts

  • Building a personal brand or side business while working full-time

  • Want to cut through the noise and finally be known for something clear and compelling

This is not for you if you're writing fiction, journaling for fun, or blogging casually.

If you prefer to go all-in on one skill and ignore the rest of your potential, this newsletter might not be your thing, and that’s totally okay.

We go deep into personal category design, product-building, brand positioning, and inner game strategy for multi-passionate professionals serious about making their skills work for them.

You’ll get one issue every 2 weeks, straight to your inbox.

Always focused. Always practical.


What You'll Learn in Each Edition

Each issue of The Dayo Samuel Report will help you:

  • ✅ Overcome your inner self-doubt and take courageous action

  • ✅ Package your unique combination of skills into a standout brand

  • ✅ Build products that people want, buy and talk about

  • ✅ Access insights from psychology, neuroscience, design, and storytelling that fuel growth

  • ✅ You'll also get behind-the-scenes looks at how I test and launch ideas with limited time, tools, and resources all while managing a busy full-time job (including face-palm moments of overwhelm)


Hey👋🏽 I’m Dayo!

Since 2006, I’ve worn many hats: designer, therapist, marketer, podcaster, coach, and more.

I’ve built three companies and multiple niche communities, and today, I work at a UK-funded AgeTech startup by day, and build a product-focused side business by night.

As a fellow multipotentialite, I understand the mental overload and decision fatigue that comes from being “good at too many things.”

My mission is to help you turn that into a strategic advantage by packaging your expertise into a compelling brand and product ecosystem.

Ready to Build with Clarity and Confidence?

Join hundreds of multi-skilled professionals and solopreneurs creating life-changing products people love, talk about, and buy - all without burning out or quitting their day job.

...AND if you don't find it valuable, unsubscribe anytime.

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For multi-skilled solopreneurs turning expertise into products people love - without burnout, jargon, or quitting your day job.

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Helping multi-skilled professionals create products people love, talk about, and buy (without the technical jargon) • Research, Content & Design Strategist • 20+ years in design + strategy.