Unexpected takes on the modern world of work. Paul explores our obsession with work and the default path of success and tries to imagine new possibilities for how we can conceive of life, work & what matters.

Musing for entrepreneurs, marketing leaders, creators & category designers with a different mind.

The newsletter for generalists.

The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, and Bri Clark